Introduction
High speed digital technology and the noticeable changes in consumer’s
behaviour have affected the e-commerce industry and supported its
incredible transformation. The internet has changed within the past two
decades, from being supportive channel for sale, to be the main dominate
platform for all the activities of the commercial sector all over the
world. The widespread of cellphones, smartphones and the increasing of
the marketplaces number, the customers expect an easier digital shopping
experiences.
The pandemic of COVID 19
has speed up the decision of
businesses to invest in the online platforms to meet the increasing of
the customers’ online shopping. The fast change in demand did not only
affect the way companies deal with customers, but it pushed them to
rethink the basic strategies used to develop their businesses. Here is a
table that shows the yearly growth of E-commerce during the pandemic and
after it:
| Growth in E-commerce | |
| Year | E-commerce Sales in USD trillions |
| 2019 | $3.53 T |
| 2020 | $4.28 T |
| 2021 | $4.98 T |
| 2022 | $5.29 T |
| 2023 | $5.82 T |
| 2024 | $6.33 T |
| 2025 | $ 6.86 T |
To follow up the rapid changes in market, companies do not have to present in the online market only, but also to have strong customer services, smart data analysis, and good digital structured platforms.
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The platforms have been grown complexly so fast, in sequence the companies that are basically using these platforms must react by adopting new business strategies to rethink the required business models, in addition to the use of needed technological tools, and in order to adopting new inventory management styles.