Social Congnition

Gathering and Analysing Information Regarding Social Objects.



The area of social psychology known as social cognition investigates how individuals see both themselves and others. It focuses on the actions people take and the conclusions they get to when attempting to understand their social surroundings. People are often seen in this subject as information processors, somewhat like computers, who take in information from the outside world, sort it out and interpret it, calculate a judgement, and then decide on a behavior in response. In doing so, the area investigates what information individuals pay attention to, how they evaluate it, how they make judgements based on that information, how those judgements influence their behaviors, and finally which portions of the information individuals remember. Work in social cognition is extensive and covers an astounding array of subjects. For instance, some social cognitive researchers investigate how people form attitudes and ideas regarding social issues. Others investigate if stereotypes skew people's perceptions of others. Others examine whether people arrive at intelligent and rational decisions as opposed to incorrect and expensive ones. Others look at how people form self-perceptions that result in high vs poor self-esteem. There is main three parts discuss below regarding the social cognition.