Impact on Health

Growing fast food demands has led to increased obesity in children and adults. Increased fast food consumption is a type of health concern as mostly fast food is rich in sodium, carbohydrates, trans-fats and saturated fats. All these nutrients are directly related to cardiovascular diseases, Obesity, hypertension and diabetes. If consumers limit their fast food consumption to special occasions then fast food side effects will be east to combat But, since fast food consumption is becoming essential part of consumers lives that it is getting hard to make it limited only to special occasions.

The fast-food industry has reciprocated this concern by making changes into the marketing strategies and product offering helping customers making better food choices that can provide them healthy lifestyle and at the same time satisfy their fast food needs. One of the steps towards improving fast food practices and spreading awareness is by providing the products with nutritional value and product composition on the products. Some companies has added healthy foods like variety of salads, fruits, vegetarian burgers. Providing consumers with nutritional value make them aware of what they are consuming.