Platforms and Technology in E-commerce
The integration of technology is one important criteria for e-commerce success.
Top Topics
- Cross-Platform
Batta, Kar, and Satpathy (2023) praised the importance of the behaviour of cross-platform, specifically the engagement of sellers on social media influences the performance on platforms of e-commerce, such as Amazon. This study showed that customer-oriented communication on digital platforms such as Twitter linked with high ratings of seller. Based on natural language processing and machine learning, the study discovered more than 256,000 tweets and 12,95o reviews on Amazon, showed that the loyality and trust can be built by customer-focused interactions. However the sellers that got more customer-focused contents reflect better engagement and much more higher ratings. That means that using technology is not only supporting tool, but also a strategic tool to manage the customers’ relationships and increasing incomes. -
AI involvement
Moreover, Qin et al. (2022) assured the importance of AI involvement, computing of cloud, and large data in the new e-commerce system, as they are the fundamentals of forming the new innovation and engineering of e-commerce, making promoted decision, allowing predictive abilities, and using automation in processes. The basic infrastructure that depending on the cloud specifically allows developing the platforms’ operation and bigger flexibility margin, and that has shown its huge role in dealing with high volume transactions and the seasonal increasing of demand. - Social
Media
The businesses digital families rely on the developed digital tools as well, As Saura et al. (2023) emphasize that successful companies today benefit from social media, data-based platforms, and marketing by using the portable phones, to keep the competitive advantage. Search engine optimization (SEO), social media selling, and the electronic reputation machines are fundamental elements for a effective strategic technology.