Steve Jobs

Founder, Visionary, Innovator

His Continuing Legacy

Steve Jobs' legacy is admirable and impressive. In the world of consumer technology, he was innovative time after time, he produced products quickly and with aesthetic appeal. Apple's products were designed to be user-friendly and affordable, making tApple watchhe latest technology available to the average person. His quest for perfection led to devices that served as the backbone for many modern-day inventions. He popularized the idea of an all-in-one device that is now used in everyday life, such as wearable technology like the Apple Watch.

Steve JobFinding Nemos has also made impacts in other industries around the world. For example, he had an impact on the entertainment industry. He supported and funded Pixar and Disney films, such as "Toy Story," "Monsters, Inc.," and "Finding Nemo." As a Disney board member, he helped pave the way to success for plenty of films that are considered classics today.

From a branding and marketing perspective, Jobs’ focus on design and aesthetic appeal changed technology requiring it to be functional Think Differentand well designed. The sleek, modern and minimalist look promoted a vision of the future that appealed to consumers and showed that smartphones are the future. The "Think Different" campaign in 1997 helped Apple distinguish itself from its competitors. This earned the ad an Emmy for Best Commercial in 1998 and has remained one of Apple's most iconic slogans.

Jobs' leadership style was considered autocratic and played a significant role in Apple’s success. He hired only the best talents and had extremely high expectations and total commitment to their work shown through discipline and stopping at nothing to be successful. His rules and principles guided all his workers to be great minds of their generation. Under Jobs, Apple grew to be the largest company in the world.

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