Steve Jobs
Founder, Visionary, Innovator
His Continuing Legacy
Steve Jobs' legacy is admirable and
impressive. In the world of consumer technology, he was innovative
time after time, he produced products quickly and with aesthetic
appeal. Apple's products were designed to be user-friendly and
affordable, making t
he
latest technology available to the average person. His quest for
perfection led to devices that served as the backbone for many
modern-day inventions. He popularized the idea of an all-in-one
device that is now used in everyday life, such as wearable
technology like the Apple Watch.
Steve Job
s
has also made impacts in other industries around the world. For
example, he had an impact on the entertainment industry. He
supported and funded Pixar and Disney films, such as "Toy Story,"
"Monsters, Inc.," and "Finding Nemo." As a Disney board member, he
helped pave the way to success for plenty of films that are
considered classics today.
From a branding and marketing perspective,
Jobs’ focus on design and aesthetic appeal changed technology
requiring it to be functional
and
well designed. The sleek, modern and minimalist look promoted a
vision of the future that appealed to consumers and showed that
smartphones are the future. The "Think Different" campaign in 1997
helped Apple distinguish itself from its competitors. This earned
the ad an Emmy for Best Commercial in 1998 and has remained one of
Apple's most iconic slogans.
Jobs' leadership style was considered autocratic and played a significant role in Apple’s success. He hired only the best talents and had extremely high expectations and total commitment to their work shown through discipline and stopping at nothing to be successful. His rules and principles guided all his workers to be great minds of their generation. Under Jobs, Apple grew to be the largest company in the world.
